Habit Changer was developed by Larry Tobin and Carey White.
Research began in 2005, including extensive review of published scientific studies about the efficacy of computer-based health improvement systems. We saw that the powerful lessons in the published science had not been translated into a product available to the public.
Multiple versions of the product were built in 2007 and 2008, and each tested with real users over months to measure efficacy. The product was completely re-designed multiple times as we learned what worked in practice and what didn't.
In late 2009, a beta version was launched and went through extensive efficacy testing, in which the results were measurable and profound.
In 2010, we began to offer the program to the public.
Over the last 40 years Larry has devoted his life to becoming aware of his own personal habits and developing a means to effectively create a new way to deal with his own behavior. By taking what he's learned over the years and applying Cognitive Behavioral Theory (CBT), Neuroplasticity and Technology, Larry and co-creator Carey White have successfully created Habit Changer, an on-line and mobile program which helps people overcome their daily life's challenges. Larry is a recognized speaker on the topic of habits and behavior change, has authored numerous articles, and is regularly quoted on effective, practical strategies for change. Larry has founded many companies and created software products in the technology and B2B environment. Habit Changer was his first opportunity to apply his passion and methodology towards effectively changing people's behavior in a scalable and effective distribution vehicle. Larry holds multiple patents, pending approval, for the technology and methodology created.
has held executive positions in technology, finance, and operations at companies ranging from startups to 25,000 employees. He has co-founded or produced four software products and has multiple patents pending. With Larry, he spent five years researching the science behind behavior change and applying it in a way that could help people around the world. Carey has a BA from Stanford and MBA from Harvard. He lives in San Francisco, California.